Own brand against the A-brand

Each group holds products a shopper would buy instead of one another at the same size. They are never merged into one entity: the shop’s own label and the branded original are different products, and the difference between them is the point.

ranked by how many chains price the group · at least 4 chains, and both an own-brand and a branded member

Rosbief, 0.1 kg
own brand28.90 / kgbranded31.90 / kg
6 chains · 10 products
Soepstengels sesam, 0.125 kg
own brand7.60 / kgbranded7.92 / kg
6 chains · 10 products
Studentenhaver, 0.25 kg
own brand8.76 / kgbranded6.36 / kg
6 chains · 10 products
Witte bollen, 6 each
own brand0.16 / pcbranded0.38 / pc
6 chains · 10 products
Wortelen, 0.68 kg
own brand1.30 / kgbranded1.45 / kg
6 chains · 10 products
Yoghurt griekse stijl (naturel), 1 kg
own brand1.89 / kgbranded1.98 / kg
6 chains · 10 products
Zuurkool, 0.5 kg
own brand2.78 / kgbranded1.18 / kg
6 chains · 10 products
Aardappelpuree naturel (naturel), 0.27 kg
own brand3.62 / kgbranded4.74 / kg
6 chains · 9 products
Achterham, 0.15 kg
own brand11.93 / kgbranded10.46 / kg
6 chains · 9 products
Afwasborstel hout, 1 each
own brand0.89 / pcbranded0.85 / pc
6 chains · 9 products
Aspergesoep, 0.57 L
own brand3.49 / Lbranded2.61 / L
6 chains · 9 products
Bockworsten, 0.55 kg
own brand3.72 / kgbranded9.43 / kg
6 chains · 9 products
Cakemix, 0.4 kg
own brand2.17 / kgbranded2.47 / kg
6 chains · 9 products
Clear citroen (citroen), 1.5 L
own brand0.44 / Lbranded0.46 / L
6 chains · 9 products
Fritessaus, 0.75 L
own brand1.72 / Lbranded1.78 / L
6 chains · 9 products
Fruitcocktail op siroop, 0.41 kg
own brand4.00 / kgbranded4.12 / kg
6 chains · 9 products
Gekookte worst, 0.5 kg
own brand5.50 / kgbranded5.38 / kg
6 chains · 9 products
Goed begin, 0.5 kg
own brand1.98 / kgbranded2.26 / kg
6 chains · 9 products
Huzarenslaatje, 0.15 kg
own brand3.86 / kgbranded3.00 / kg
6 chains · 9 products
Japanse mix, 0.25 kg
own brand5.56 / kgbranded4.60 / kg
6 chains · 9 products
Kalkreiniger, 0.75 L
own brand2.86 / Lbranded2.92 / L
6 chains · 9 products
Kauwgom spearmint, 0.1 kg
own brand14.80 / kgbranded15.20 / kg
6 chains · 9 products
Kipfilet flinterdun, 0.1 kg
own brand19.90 / kgbranded24.90 / kg
6 chains · 9 products
Knijpfruit appel aardbei (aardbei, appel), 0.36 kg
own brand5.13 / kgbranded5.25 / kg
6 chains · 9 products
Magere franse kwark, 1 kg
own brand1.69 / kgbranded2.25 / kg
6 chains · 9 products
Muntdrop, 0.4 kg
own brand3.45 / kgbranded3.62 / kg
6 chains · 9 products
Pesto rosso, 0.19 kg
own brand6.05 / kgbranded6.05 / kg
6 chains · 9 products
Rice cookies, 0.175 kg
own brand9.65 / kgbranded11.71 / kg
6 chains · 9 products
Rode kool met (appel), 0.68 kg
own brand0.72 / kgbranded1.04 / kg
6 chains · 9 products
Romige yoghurt stracciatella, 1 kg
own brand1.69 / kgbranded1.99 / kg
6 chains · 9 products
Roomboter kano's, 0.275 kg
own brand3.34 / kgbranded6.87 / kg
6 chains · 9 products
Schelpenzand, 2 kg
own brand0.75 / kgbranded1.15 / kg
6 chains · 9 products
Sinaasappel nectar (sinaasappel), 1.5 L
own brand1.06 / Lbranded0.66 / L
6 chains · 9 products
Vlokken melk, 0.3 kg
own brand5.26 / kgbranded5.30 / kg
6 chains · 9 products
Appelmoes 0 suiker, 0.35 kg
own brand2.42 / kgbranded6.71 / kg
6 chains · 8 products
Boemboe groene curry, 0.095 kg
own brand10.42 / kgbranded10.31 / kg
6 chains · 8 products
Boerencake, 0.8 kg
own brand3.11 / kgbranded3.11 / kg
6 chains · 8 products
Cola zero (sugarfree), 1.98 L
own brand1.03 / Lbranded0.36 / L
6 chains · 8 products
Creme brulee koekjes, 0.175 kg
own brand7.94 / kgbranded5.71 / kg
6 chains · 8 products
Gemengd gehakt, 0.3 kg
own brand9.30 / kgbranded10.96 / kg
6 chains · 8 products
Hagelslag melk, 0.4 kg
own brand5.22 / kgbranded5.20 / kg
6 chains · 8 products
Jelly beans, 0.2 kg
own brand6.45 / kgbranded6.95 / kg
6 chains · 8 products
Kidneybonen, 0.2 kg
own brand2.30 / kgbranded7.95 / kg
6 chains · 8 products
Kletsmajoors, 0.185 kg
own brand10.75 / kgbranded12.70 / kg
6 chains · 8 products
Knijpfruit appel banaan (appel, banaan), 0.36 kg
own brand5.02 / kgbranded4.97 / kg
6 chains · 8 products
Mager rundergehakt, 0.3 kg
own brand12.30 / kgbranded12.13 / kg
6 chains · 8 products
Rundvleesslaatje, 0.15 kg
own brand3.86 / kgbranded3.86 / kg
6 chains · 8 products
Spinazie a la, 0.45 kg
own brand1.53 / kgbranded6.42 / kg
6 chains · 8 products
Toiletpapier 2 laags, 4 each
own brand0.39 / pcbranded0.40 / pc
6 chains · 8 products
Vers sap sinaasappel (banaan, sinaasappel), 0.5 L
own brand4.58 / Lbranded4.58 / L
6 chains · 8 products
Vlokken puur, 0.3 kg
own brand4.96 / kgbranded5.30 / kg
6 chains · 8 products
Wasmiddel kleur, 1.1 L
own brand2.71 / Lbranded3.35 / L
6 chains · 8 products
Yoghurt griekse stijl (aardbei), 1 kg
own brand2.45 / kgbranded2.45 / kg
6 chains · 8 products
Aardappelpartjes, 0.75 kg
own brand1.94 / kgbranded1.98 / kg
6 chains · 7 products
Bami goreng, 1 kg
own brand3.95 / kgbranded3.95 / kg
6 chains · 7 products
Beenham salade, 0.15 kg
own brand14.60 / kgbranded14.60 / kg
6 chains · 7 products
Beenham salade, 0.175 kg
own brand13.42 / kgbranded16.51 / kg
6 chains · 7 products
Blauwe bessen, 0.125 kg
own brand16.32 / kgbranded18.32 / kg
6 chains · 7 products
Cranberrymix ongezouten, 0.2 kg
own brand8.25 / kgbranded8.45 / kg
6 chains · 7 products
Dolce gusto lungo, 30 each
own brand0.18 / pcbranded0.27 / pc
6 chains · 7 products